Those that know me will know about my passion for magazines, in particular print magazines. My bookshelf is full of them. I have run out of space for them, yet a new one is sent to me every month courtesy of Stack. Stack is a subscription based service that sends out a magazine that lands on your doormat and there is a surprise. You don’t know what the title is until you open the envelope. This appeals to many in that they get to learn about and read a magazine that they would not have otherwise known or considered purchasing.
What appeals to me however is the design.
The paper. The photography. The illustrations. The layout. The fonts.
The written word is not high on my priority list although I have read some great articles and stories that have resonated with me.
The rest is really what appeals to me. In fact when I think about it, that is what my passion is – not the magazine itself. The magazine is the result of all these things.
It has been well documented that print is on the decline but give me any other ‘traditional’ media that has not seen some sort of decline in a digital world? People like to hang on to something that they are fond of or grew up with. This is not a bad thing. I think it is important to hold on to print as it is a form of escapism in a busy digital and noisy world. The ability to pick up a magazine and take time out, relieve your eyes from bright screens and to browse, read and or admire the imagery is important to me, and undoubtedly many others.
Print will never die
I don’t think that print magazines will ever die. They are here to stay. Perhaps not in the weeklies or even monthlies that we have become accustomed to, but in premium quarterlies, bi-annuals or print-when-ready models that focus on a niche or specialized area.
The challenge is to keep them modern, engaging and interactive. That is my next area of interest.
Do you buy print magazines or have you converted to digital? What are your thoughts?
Leave a comment below or get in touch, I would be happy to hear from you.